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Digital Trends Transforming Paris Fashion

by Lucy Kinyua

Paris’ status as a hub for fashion-forward tech startups is building, with innovative companies leveraging technology to reshape the landscape of the fashion industry.

This blog dives into the digital trends influencing Parisian fashion and how these companies are contributing to the transformation, with a spotlight on Faircraft, Kleep, Visual, and Drippy.

Paris is witnessing a shift towards circular fashion, with an emphasis on recycling, upcycling, and sustainable practices. Technology plays a crucial role in contributing to the industry’s efforts to reduce its environmental footprint. Propelled by the advent of cell biology, Faircraft is creating a new class of materials – starting with real leather, without the animal. The company leverages their material discovery platform to produce sustainable animal leather intended to offer a slaughter-free lab-grown alternative to premium leather. The result: outstanding touch and feel properties, amazing transformability and low environmental footprint, enabling the fashion industry to reduce CO2 emissions and offer high mechanical strength and durability to their customers.

Augmented Reality (AR) and Virtual Reality (VR) technologies are becoming integral to the fashion industry. From virtual try-ons to immersive shopping experiences, these technologies are enhancing customer engagement and changing how consumers interact with fashion brands. Kleep is revolutionising the traditional retail experience by seamlessly integrating technology into brick-and-mortar stores. Augmented Reality (AR) is a key player in Kleep’s strategy, allowing customers to virtually try on garments before making a purchase. With just 2 pictures, they can analyse customers’ body shape and recommend the right size for any of a brand’s products. This not only enhances the in-store experience but also addresses one of the longstanding challenges of online fashion retail – the inability to physically try on items.

Veesual is a virtual try-on service for e-commerce sites that enables customers to select fashion models they feel best to resemble them and see how pieces fit (even styling a number of pieces together). Their custom technology uses advanced deep learning methods (generative AI) to combine images of clothing and people with photorealistic, high-definition results.

Designers are also increasingly leveraging technology to virtually create and showcase collections to a global audience. Drippy is a platform that helps fashion designers, entrepreneurs, and enthusiasts design their own clothes by ideating, visualising and communicating their style in 3D effortlessly with no skills or experience required. Users can choose from different components and variations to create a unique look. They can also share their designs with others, download patterns and assets, or request a physical sample.

In conclusion, Paris is at the forefront of digital innovation in the fashion industry, with companies like Faircraft, Kleep, Veesual, and Drippy leading the way. 
As the city embraces technology to redefine the fashion experience, these trends are not only shaping the present but also laying the foundation for a more sustainable and tech-driven future in the world of fashion.

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