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The Rise of Robo-Advisors: Disrupting Traditional Investment Management

By Lucy Kinyua

The investment management sector, a cornerstone of global financial markets, is experiencing a significant transformation driven by technological advancements. Traditional investment methods are being challenged by the rise of robo-advisors, automated platforms that leverage Artificial Intelligence (AI) to provide financial advice and manage investment portfolios. This article explores the innovative contributions of two pioneering startups in this space: Alphathena and By examining their unique approaches and technologies, we aim to shed light on how these companies are revolutionising the investment management profession.


Alphathena, founded in 2020 by Mohan Naidu and located in Chicago, IL, USA, has developed a sophisticated AI-enabled direct indexing platform designed to assist financial advisors in enhancing client relationships through personalised investing solutions. The platform offers tools for creating and managing custom indexes and portfolios tailored to individual client values and preferences, going beyond traditional ETFs and stock picking. With features such as natural language search, tax-loss harvesting, automatic rebalancing, and deep analytics, Alphathena aims to streamline the direct indexing process and provide a more efficient and personalised investing experience for advisors and their clients.

Alphathena employs cutting-edge machine learning algorithms to develop personalised investment strategies for its users. The platform continuously analyses market data and individual investor profiles to optimise portfolio performance. Key features include:

  • Real-Time Data Analysis: Alphathena’s AI system processes vast amounts of financial data in real-time, allowing it to adapt to market changes and make informed investment decisions quickly.
  • Personalised Strategies: By considering individual investor goals, risk tolerance, and financial situations, Alphathena tailors its investment strategies to meet specific needs.
  • Transparency and Control: Users have full transparency over their investment choices and can adjust their strategies based on AI-driven insights., founded in 2017 by Joshua Pantony and located in Toronto, ON, Canada, is an Artificial Intelligence software company specialising in solutions for investment management. Their platform utilises proprietary algorithms to assist investment managers in saving time, enhancing portfolio metrics, and making data-driven decisions. offers features such as AI stock picking, portfolio workspaces, and AI stock research, which streamline the research process by analysing vast amounts of data from various sources to provide personalised recommendations and insights. The company caters to both advisors and institutional investors, aiming to supercharge productivity and improve decision-making processes in the asset management industry. focuses on empowering institutional investors with AI-driven tools that enhance their investment decisions. The platform’s key innovations include:

  • Predictive Analytics: utilises machine learning to predict market trends and identify profitable investment opportunities.
  • Risk Management: The platform provides advanced risk assessment tools that help investors mitigate potential losses and manage portfolio risks effectively.
  • Scalable Solutions: Designed to handle the complexities of large portfolios,’s technology is scalable, making it suitable for a wide range of institutional investors.

Challenges and Future Outlook

While the rise of robo-advisors presents numerous benefits, the sector also faces several challenges. Regulatory concerns, data privacy issues, and the need for continuous technological advancements are some of the significant hurdles. Moreover, the reliance on AI raises questions about the potential for algorithmic biases and the need for human oversight.

Despite these challenges, the future of robo-advisors appears promising. As AI technology continues to evolve, we can expect even more sophisticated and efficient investment solutions. The ongoing improvements in machine learning algorithms and data processing capabilities will likely enhance the accuracy and reliability of AI-driven investment strategies.

The innovations introduced by Alphathena and Boosted AI highlight the transformative impact of AI on the investment management sector. These companies demonstrate how AI can be leveraged to provide personalised investment strategies, enhance decision-making processes, and optimise portfolio performance. As robo-advisors continue to gain traction, they are poised to disrupt traditional investment management practices, offering more efficient and accessible financial services. Readers interested in the future of investment management should keep a close eye on these technological advancements and consider the potential benefits of integrating AI-driven tools into their investment strategies.

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