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Transforming the Music Industry Through Technology

By Mathias Bizimana

Throughout history, music has profoundly influenced societies and cultures around the world. Its evolution from classical compositions to modern pop demonstrates a dynamic fusion of artistry and technology. The advent of the phonograph in the 19th century marked the first major leap, enabling sound recording and playback. This technological breakthrough was followed by the radio, which revolutionised the distribution of music, making it accessible to a global audience. In the late 20th century, digital technology brought us CDs and online streaming, dramatically altering how we consume music. Today, we stand on the cusp of a new era where artificial intelligence and machine learning integrate deeply into music creation, distribution, and interaction. As we advance through the digital age, the intersection of technology and music opens up innovative avenues for creating, sharing, and experiencing music. The burgeoning field of music tech is not just enhancing the listener’s experience but also revolutionising how music is produced and monetised. Here, we spotlight three startups at the forefront of this revolution: Setmixer,, and


Setmixer (London, UK), founded by Pascal de Mul, is transforming live music production with its AI-driven platform. This startup leverages artificial intelligence to assist in the recording and mixing processes during live performances. By automating sound adjustments and mixing in real-time, Setmixer allows artists and sound engineers to deliver superior sound quality with reduced effort and technical complexity. This innovation not only enhances live music events but also streamlines post-production work, making high-quality live recordings more accessible and affordable. (London, UK) addresses the friction points within the event ticketing industry. Founded by Phil Hutcheon, the company provides a streamlined platform for discovering and purchasing live event tickets, which enhances the overall fan experience. Its technology eliminates common frustrations, such as hidden fees and sold-out statuses, through a transparent and user-friendly interface. Moreover, the company integrates social elements, allowing users to see which events their friends are attending and discover new artists and venues, fostering a community of music lovers. is pioneering the use of AI in music composition and production. This innovative platform uses advanced algorithms to create evolving music tracks that adapt to user inputs in real time.’s technology enables musicians and producers to experiment with new sounds and structures, pushing the boundaries of traditional music creation. The platform’s ability to generate music dynamically makes it a powerful tool for artists seeking to explore new creative landscapes without the constraints of pre-recorded loops and samples.

Impacts and Challenges

These startups are not just part of the music industry; they are actively shaping its future. By integrating AI and machine learning, they offer groundbreaking tools that enhance both the creative process and the listener’s experience. However, this rapid integration of technology also brings challenges that must be addressed:

  • Intellectual Property Concerns: As AI systems play a larger role in music creation, questions about copyright and ownership become increasingly complex.
  • Quality Control: With technology lowering barriers to entry, ensuring high-quality content remains a challenge as the market becomes saturated with new music.
  • Adaptation and Acceptance: Traditionalists may be slow to adopt new technologies, requiring these startups to continually demonstrate value and reliability to gain widespread acceptance within the industry.

The future of music creation appears boundless. Technological advancements will continue democratising music production, allowing artists from all backgrounds to express themselves and connect with audiences globally. Innovations in AI will likely lead to even more personalised music experiences, with algorithms not only predicting preferences but actively participating in the creative process. Yet, the soul of music must remain intact—as technology becomes a tool for enhancement, the essence of music as a profoundly human art form must be preserved and cherished. As we embrace these innovations, we must navigate the challenges thoughtfully and ethically. By doing so, we can ensure that technology not only transforms the music industry but also enriches our cultural experiences, making music more accessible, expressive, and engaging for all.

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