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How London Companies are Using Geolocation and Mapping to Simplify Navigation

By Noel Oduory

Geolocation and mapping are technologies that enable the identification, tracking, and visualisation of the location and movement of objects and people. They are essential for the supply chain sector, as they facilitate the delivery, logistics, and optimisation of products and services. In this snapshot, we will explore how some London-based companies are using geolocation and mapping to provide innovative solutions for the supply chain, such as addressing, routing, and locating.


What3words is a platform that assigns a unique combination of three words to every 3×3 meter square in the world, creating a simple and precise way of addressing any location. Founded in 2013 by Chris Sheldrick, Jack Waley-Cohen, Mohan Ganesalingam, and Michael Dent, What3words is integrated by 1000s of businesses to improve experiences and logistics efficiencies and is used by millions of people in 193 countries, supporting over 50 languages.


Waymap provides a navigation app that uses geolocation, mapping, and voice guidance to help users navigate indoor and outdoor environments. The company was founded in 2018 by Tom Pey to initially address the needs of the visually impaired but has since expanded to cater for everyone.  The app works offline and does not require an internet connection or GPS signal, supports multiple languages, integrates with public transport and other mobility services to provide seamless travel options, and uses artificial intelligence and crowdsourcing to create and update accurate and accessible maps of various locations.

Albora Technologies

Albora specialises in high-precision geolocation technology for challenging environments. The company offers two products: ALBASnap, which tracks and visualises assets or people in interference-rich areas, and ALBASpot, which provides continuous high-precision positioning corrections. Albora’s technology uses a proprietary algorithm called ALCORE, which works with multiple constellations and frequencies of GNSS signals and can be ported to different computing frameworks and devices. The company was founded in 2017 by Anselm Adams and its solutions are aimed at various industries, such as industry 4.0, critical infrastructure, and smart cities.

These solutions effectively tackle critical challenges in the supply chain and mobility, including enhancing location tracking accuracy and operational efficiency. By providing precise addressing and navigation tools they streamline logistics processes, reducing errors and delays in delivery and movement.

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