Innovation Memo: Featuring Mahmoud Fouad, Co-founder of Kemitt

“We’ve already seen a significant impact, with many manufacturers relying on us to reach customers directly, increasing their margins instead of dealing with traditional brands and showrooms.“

Kemitt is an Egyptian online furniture marketplace revolutionising the furniture sector in Egypt and Saudi Arabia, connecting customers directly with manufacturers for high-quality, affordable pieces, disrupting traditional brands and showrooms. The company’s mission is to make customised, quality furniture easily accessible and affordable for everyone.

Kemitt operates in a dynamic and fragmented industry characterised by diverse customer preferences and logistical challenges. To navigate these complexities, the company remains committed to innovation, continually differentiating its offerings while upholding high standards in service and product quality.

Having recognised the under-digitisation of Egypt’s furniture market and the gap between consumer demand and available offerings, Kemitt embarked on a transformative journey to revolutionise the furniture supply chain from design to delivery. The company has significant opportunities to grow and lead the furniture market in Egypt and beyond by providing a unique and convenient shopping experience that caters to different tastes, budgets, and spaces and by forging strategic partnerships with local and international stakeholders across the region.

In today’s Innovation Memo, we profile Kemitt with Co-founder and CEO, Mahmoud Fouad.