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Coverage of top innovators and technology trends from across The FutureList community

Innovation Memo: With Head of Brand and Communications of BHOUT, Sara Karim

“80% of the population doesn’t like to workout despite understanding the importance of taking care of their mental and physical health. We’ve built the BHOUT Bag on the premise that we can deliver an immersive, fun experience to users while taking care of them —something that the traditional fitness industry failed to do..” 

BHOUT is a fit-tech company that has developed the world’s first AI-powered boxing bag, revolutionising how individuals approach fitness and training. By seamlessly integrating cutting-edge technologies like artificial intelligence, computer vision, and sensor technology as well as state-of-the-art research in the areas of psychology, nudging and game design into combat sports, BHOUT has created an innovative product that blends physical exercise with gamification elements.

In today’s Innovation Memo, we profile BHOUT with the Head of Brand and Communications, Sara Karim.

Our Innovation Memos provide a comprehensive profile of an innovator, whether it’s a startup, hub, investor or more established corporate, highlighting technological and business model innovations. The Memo is written in direct consultation with a verified representative from that entity and also outlines suggestions around how to rapidly scale their innovation further through the use of The FutureList’s network.

If you’d like our team to profile your innovative company, please contact us at [email protected]. Get innovation insights from The FutureList weekly. Subscribe to our newsletter here