Innovation Memo: With Founder and CEO of Bekia, Alaa Afifi

Bekia is an innovative waste management solution, empowering both households and companies to monetise their waste while contributing to a sustainable and environmentally responsible future. Founded on the principles of innovation and environmental consciousness, Bekia offers a seamless platform through a mobile app, enabling users to efficiently dispose of their waste and earn monetary rewards.

Several key trends and factors shape the waste recycling and management landscape within which Bekia operates. These include Rising Environmental Concerns, Circular Economy Initiatives, Technological Advancements and Regulatory Pressures among others. Bekia capitalises on these trends to offer a comprehensive waste management solution that addresses current environmental challenges and contributes to building a more sustainable and circular future.

Alaa Afifi, Co-founder and CEO, of Bekia studied Computer science at the Faculty of Computers and Information at Cairo University. He founded Bekia in 2017 when he decided to start his own business. Alaa was recognised as one of the Middle East’s Forbes 30 under 30 in 2023.

In today’s Innovation Memo, we profile Bekia with Founder and CEO, Alaa Afifi

Our Innovation Memos provide a comprehensive profile of an innovator, whether it’s a startup, hub, investor or more established corporate, highlighting technological and business model innovations. The Memo is written in direct consultation with a verified representative from that entity and also outlines suggestions around how to rapidly scale their innovation further through the use of The FutureList’s network.