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Returns Management and Reverse Logistics in E-Commerce and Retail

 By Noel Oduory

Moving products from the buyer back to the seller or manufacturer for purposes such as returns, refurbishing, remanufacturing, or recycling is called reverse logistics. Managing returns efficiently is more crucial than ever in the highly competitive world of e-commerce and retail. With the rise of online shopping, return rates have surged, with some studies indicating that up to 30% of all products ordered online are returned, compared to only 8.89% in brick-and-mortar stores. This creates significant logistical and financial challenges for businesses. The global reverse logistics market, valued at $631 billion in 2022, is projected to grow to $948 billion by 2032 as reported by Allied Market Research, highlighting the increasing importance of efficient returns management systems.

Sustainability also play a crucial role in implementing reverse logistics. As environmental concerns grow, businesses increasingly focus on sustainable disposal methods and the refurbishment and resale of returned goods. This not only reduces waste but also recaptures value from returned products, contributing to both profitability and environmental responsibility.

In this context, several US-based technology startups have developed solutions to streamline returns and reverse logistics processes. This snapshot will explore into the contributions of four key players: Loop, Sway, ReverseLogix, and Arrive Recommerce. Each of these companies offers unique technologies and strategies that not only enhance efficiency but also contribute to sustainability and customer satisfaction.

Company Profiles


Loop was founded in 2017 and is headquartered in Columbus, Ohio. The company was established by Jonathan Poma, Brandon Schmidt, and Kyle Hency to revolutionise the returns process for e-commerce businesses. Loop focuses on creating a seamless returns experience that enhances customer satisfaction and retention.

Loop’s platform integrates with e-commerce systems to streamline the returns process, offering features like instant exchanges, store credit, and automated return labels. By simplifying returns, Loop helps retailers retain revenue that would otherwise be lost in refunds and improves the overall customer experience. Their notable achievements include partnerships with major e-commerce platforms like Shopify, enabling easy integration for online stores.


Sway was founded in 2020 and operates from Los Angeles, California. The company aims to simplify the shipping process, including returns, for small and medium-sized businesses. Founded by Eric Wimer and Kristian Zak, Sway focuses on providing an all-in-one shipping solution.

Sway’s platform offers features like automated return labels, tracking, and analytics to help businesses manage their returns more efficiently. Their technology emphasises ease of use, allowing even small businesses to implement sophisticated returns management systems without significant overhead. One of their key innovations is the integration of predictive analytics to help businesses anticipate return volumes and adjust their logistics accordingly.


ReverseLogix was founded in 2014 and is based in Burlingame, California. The company was established by Gaurav Saran to provide a comprehensive platform for managing reverse logistics operations. ReverseLogix serves a variety of industries, including retail, e-commerce, and manufacturing.

The ReverseLogix platform offers end-to-end management of the returns process, from return initiation to final disposition. Their system integrates with existing ERP and warehouse management systems, providing real-time visibility and control over returns. Notable features include automated routing, repair management, and disposition optimisation, helping businesses reduce costs and improve efficiency in their reverse logistics operations.

Arrive Recommerce

Arrive Recommerce was founded in 2017 and is headquartered in Santa Monica, California. Founded by Rachelle Snyder and Ross Richmond, the company focuses on extending the lifecycle of returned products through recommerce, which involves refurbishing and reselling returned items.

Arrive Recommerce provides a platform that manages the entire lifecycle of a returned product, from intake and refurbishment to resale. Their solutions help retailers reduce waste and recapture value from returned items. One of their notable achievements is the development of advanced refurbishment processes that ensure high-quality resale products, thereby enhancing sustainability and profitability for retailers.

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